17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more

3 Email Design Trends for Content Marketers to Use in 2022

Marketers are anticipating another busy year with customers at the forefront. So, of course, email remains a primary engagement tool in their arsenal. However, given that 40% of marketers have reported budget cuts for their email strategy during the pandemic, it will not be an easy task. This is exactly why impeccable email design will … Read more

Try these tools to create content that works for search engines and audiences

Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more