How To Find Good Writers and Help Them Craft Great Content [Checklist]

Updated June 16, 2022 When you finish this article, you will leave entirely and utterly convinced. That’s every writer’s hope, right? Yet, a great deal of writing fails to convince anyone of anything because it’s poorly written, and that carries a tremendous cost. Some rather dated studies put that cost around $400 billion. I imagine … Read more

Want To Really Win Over Your Audience? Be Their Accountability Partner

It happens every Jan. 1. People set goals for the new year – and most stop working to achieve them within a month. The same thing happens after webinars, conferences, how-to articles, goal-focused podcasts, or motivational videos. People feel inspired to do something. As with New Year’s resolutions, people get hyped up and may take … Read more

Fix Outdated Content To Boost Your SEO Results

If your organization has been around for more than a year or two, your website probably holds a mountain of published content. Much of that content no longer helps your audience or your brand because it’s outdated or irrelevant. But it doesn’t hurt anything, right? wrong Old content may negatively impact your content’s search rankings … Read more

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