In 2007, Coulter and Coulter showed two advertisements to randomly selected groups of customers. Each advertised £10 off flights to Turkey. One listed the tickets at £188. The other showed a higher price: £233.
marketing
YouTube CEO reveals your video marketing strategy for 2026
Every January, YouTube’s CEO releases a letter outlining where the platform is headed. Most years, these updates read like a product roadmap. Neal Mohan’s letter from 2026 reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more
Don’t Let Economic Predictions Stop Your Marketing
Halfway through 2023 and marketers are in a reflective mood. What should your focus be for the second half of the year? From a market perspective, the economy presents a frustrating challenge as job growth seems strong coming into summer. But some economists still predict economic headwinds in the fall, while many say those headwinds … Read more
