You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]

Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more

Drop great anchor text to keep your SEO strategy afloat

Anchors on boats prevent the ships from swimming away. Anchors in your content keep Google (and your readers) from floating away. As Google crawls your website, it looks for anchor text. Well done, this content signals relevance and authority. Done poorly, it can sink your content in the eyes of Google (and the readers). Done … Read more