Use AI to support and defend your brand

Use AI to support and defend your brand

Key insights AI-generated answers have compressed brand discovery into a single moment. A summary can now serve as a customer’s entire first impression. AI systems draw on a variety of sources including forums, review sites and outdated content, not just your own properties. The most repeated claim tends to appear in AI output, not necessarily … Read more

We built a custom workflow using the Buffer API – and tripled our X impressions

We built a custom workflow using the Buffer API – and tripled our X impressions

As of March of this year, approximately 42% of people who clicked through our social media posts landed on expired or closed job offers. I run QualityAssuranceJobs.com, a website that aggregates software testing roles and promotes them on social media. And for someone actively looking for work in a tough market, it’s a frustrating dead … Read more

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