Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights: Marketers reduce reliance on search advertising Gartner’s survey announcement reveals some … Read more
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
