This is part one of a three-part series on how HubSpot has changed with AI. Part two covers how we grow with Agent-first GTM. Part three looks at how we operate as an AI-first company.
Marketing
How HubSpot Became the #1 CRM in AI Search [A case study]
![How HubSpot Became the #1 CRM in AI Search [A case study]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2026/04/1776699744_.webp.webp "How HubSpot Became the #1 CRM in AI Search [A case study]")
Today, more and more buyers are starting their journey with an AI search. You can ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or they simply google an offer and read the AI overview without clicking on a link.
HubSpot recognized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity – but we had no reliable way to measure AI visibility and understand whether our AEO strategies were working.
A Neurodivergent Guide to Getting Started
I’ve wanted to be a social media creator for years. I finally started six months ago – and almost quit before I even posted a single time. I had lots of ideas – the problem was that every piece of advice I found was written for a brain that works very differently than mine. I … Read more
