The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew … Read more

This Is Why No One Uses Your Content [Rose-Colored Glasses]

“Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t acted on. This signal amplification bias (as psychologists call it) explains how most miscommunication happens. People routinely fail to realize how little they actually communicate to their colleagues. … Read more

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