Google is adding more links and link context to AI search

Google is adding more links and link context to AI search

Google is rolling out five updates to how links appear in its AI generative search experiences, including AI Mode and AI Overviews. The changes add, among other things, subscription labels and inline links in replies. Here is an example of what the changes will look like: Image source: Google Hema Budaraju, vice president of product … Read more

What Google and Microsoft’s earnings say about search

What Google and Microsoft’s earnings say about search

Alphabet reported first-quarter 2026 earnings, with Google Search & Other revenue rising 19% year-over-year to $60.4 billion. On the same day, Microsoft announced that Bing reached one billion monthly active users for the first time and search ad revenue increased 12%. Both companies had strong search quarters. But one line in Alphabet’s report tells a … Read more

Google AI mode in Chrome doesn’t kill SEO; It exposes weak search engine optimization

Google AI mode in Chrome doesn’t kill SEO; It exposes weak search engine optimization

On April 16, 2026, Robby Stein, VP of Product at Google Search, and Mike Torres, VP of Product at Google Chrome, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two vice presidents wrote that the update makes it easier to “access and engage with content and … Read more

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