![How HubSpot Became the #1 CRM in AI Search [A case study]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2026/04/1776699744_.webp.webp "How HubSpot Became the #1 CRM in AI Search [A case study]")
Today, more and more buyers are starting their journey with an AI search. You can ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or they simply google an offer and read the AI overview without clicking on a link.
HubSpot recognized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity – but we had no reliable way to measure AI visibility and understand whether our AEO strategies were working.
The European Commission has submitted preliminary findings to Google and proposed measures to share search data with competing search engines, including AI chatbots, which are considered online search engines under the DMA, across the EU and EEA. Under the proposal, Google must share four categories of anonymized data on fair, reasonable and non-discriminatory (FRAND) terms. … Read more
Google CEO Sundar Pichai’s description of Search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search that leaves users “running lots of threads” and completing tasks rather than searching through results. But the interview encompassed … Read more
