Google is introducing a new property type in Search Console called Platform Properties that allows you to monitor the performance of social media and video posts in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X and YouTube and is also available to creators who do not have their own website. … Read more
Google Search becomes an agent manager. Sundar Pichai made it clear in two interviews this spring: “Many of the information-seeking queries are agent-executed in search. They’re doing tasks. There’s a lot of threads running.” A week later, at Google Marketing Live 2026, Nick Fox, the SVP responsible for search, advertising and commerce, said the consequence: … Read more
For every 1,000 Google searches in the U.S., 232 clicks reach what SparkToro calls the open web, according to new data from Similarweb’s Clickstream Panel. The report, published by SparkToro co-founder Rand Fishkin, found that 68% of searches in the US from January to April ended without a click. The 2024 report, based on Datos … Read more
