For every 1,000 Google searches in the U.S., 232 clicks reach what SparkToro calls the open web, according to new data from Similarweb’s Clickstream Panel. The report, published by SparkToro co-founder Rand Fishkin, found that 68% of searches in the US from January to April ended without a click. The 2024 report, based on Datos … Read more
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. No crawler. Not a training bot. An agent. Google Agent is the user agent string for AI systems running on Google infrastructure that crawl websites on behalf of users. When someone asks an AI assistant to research a … Read more
The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they focus on the appearance and stability of the site rather than its functionality. Developers and IT departments also don’t typically have ample time or … Read more
