The loudest reactions after Google I/O 2026 were that search was replaced overnight. Google’s message went in the opposite direction, insisting that AI search still depends on the web and existing SEO fundamentals. The reality lies between these two positions, and the risk that most people mention is the wrong one. TechCrunch claimed: “Google Search … Read more
On April 16, 2026, Robby Stein, VP of Product at Google Search, and Mike Torres, VP of Product at Google Chrome, announced a new way to explore the web with AI Mode in Chrome. In their announcement, the two vice presidents wrote that the update makes it easier to “access and engage with content and … Read more
Most SEO mistakes are not caused by bad SEOs. They are caused by organizations that do not have the systems in place to support them. This is the argument Ash Nallawalla has built across five books and over 24 years of SEO experience for businesses in Australia. As a visibility governance consultant based in Melbourne, … Read more
