AI visibility tracking data is not entirely reliable. Because generative models often elicit different responses, the citation shares and rankings on your dashboard are just snapshots of an ever-changing target, not hard facts. A difference between you and a competitor may be real or simply relate to a variation between measurements. A new IQRush paper … Read more
Google added AI search visibility reports to Search Console, and where it placed them is the whole argument. It is not a new product and it is not a separate “generative console”. The same tool you already open to see how you rank in search now also shows how often you show up in Discover’s … Read more
Google I/O spent a week covering how AI will transform the search experience. Most of it focused on consumer features, while less attention was paid to a pattern emerging for enterprises. Many of the most prominent consumer demos at I/O take the user from search to action, with Google taking on more of the journey … Read more
