AI visibility rankings aren’t stable – new research shows they’re mostly statistical noise

AI visibility rankings aren’t stable – new research shows they’re mostly statistical noise

AI visibility tracking data is not entirely reliable. Because generative models often elicit different responses, the citation shares and rankings on your dashboard are just snapshots of an ever-changing target, not hard facts. A difference between you and a competitor may be real or simply relate to a variation between measurements. A new IQRush paper … Read more

How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

How To Stop Burying Your Content Signal In So Much Noise [Rose-Colored Glasses]

The world is very noisy right now. Sure, a lot’s going on politically, epidemiologically, and societally. But that’s not exactly (or not only) what I mean. In 2022, organizations put even more importance on creating digital content and content-driven experiences. Consider the recent conversation I had with a new media company in the gaming space. … Read more

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