What’s Your Word for 2023? [Rose-Colored Glasses]

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy New Year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions. Or … Read more

The future of AI in content is in your hands [Rose-Colored Glasses]

The future of AI in content is in your hands [Rose-Colored Glasses]

Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t (maybe you’ve been too tied up with holiday shopping or closing the fourth quarter), ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that’s gotten a lot of media and social media coverage. This class of generative AI technology … Read more

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more

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