We rebuilt Buffer’s Analytics. Get to know insights.

We rebuilt Buffer’s Analytics. Get to know insights.

As a marketer, I have always wanted to be data-informed but not data-driven. I know that data alone won’t make my content stand out (originality and creativity are more important than ever!), but it can help my creativity flow in the right direction. That’s why I’m excited to write this: We’ve rebuilt Buffer’s analytics capabilities … Read more

Google Ads requires disclosure of AI-generated content

Google Ads requires disclosure of AI-generated content

Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads in Search, YouTube, and Discover. Additionally, advertisers using third-party AI tools must disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI and more … Read more

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