Google Pushes “Bounce Click” Explanation for AI Overview Traffic Loss

Google Pushes “Bounce Click” Explanation for AI Overview Traffic Loss

Liz Reid, head of Google search, said on Bloomberg’s Odd Lots podcast that AI overviews reduce “bounce clicks” from publisher sites, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Moderators Joe Weisenthal and Tracy Alloway asked how AI overviews impact publisher … Read more

Robots.txt documents are expanded, deep links get rules, the EU intervenes

Robots.txt documents are expanded, deep links get rules, the EU intervenes

Welcome to Pulse of the Week: Updates affect how deep links appear in your snippets, how your robots.txt is parsed, how agent features work in search, and how EU data sharing rules apply to AI chatbots. Here you will find out what is important for you and your work. Google lists best practices for additional … Read more

Google Ads makes call recording standard for AI lead calls

Google Ads makes call recording standard for AI lead calls

Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more

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