If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably encountered the same challenge: the AI doesn’t know what’s actually ranking. It doesn’t know how competitive a keyword is. It doesn’t know if 500 monthly searches is high or low for your industry. It doesn’t know if your competitors are already … Read more
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has continued to develop its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the continued rollout of AI-powered features on Google … Read more
Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient … Read more
