Google Search becomes an agent manager. Sundar Pichai made it clear in two interviews this spring: “Many of the information-seeking queries are agent-executed in search. They’re doing tasks. There’s a lot of threads running.” A week later, at Google Marketing Live 2026, Nick Fox, the SVP responsible for search, advertising and commerce, said the consequence: … Read more
We pulled anonymized Google Search Console data from over 400,000 websites and measured the actual organic CTR for each. In short: for an entire website, a good organic CTR is usually somewhere in between 1% and 2%. However, this number varies greatly by industry, agency and website size. Below, we break down median organic CTR … Read more
Google has started rolling out the June 2026 Spam Update, which applies globally and to all languages. This is the second spam update in 2026 and Google has not announced any new spam policies. Ranking or traffic changes in the next few days could be due to the launch. Therefore, pay attention to your Search … Read more
