According to figures shared by Searchable Retail Focus, AI tools returned at least one incorrect fact across 64% of UK high street retailers in a vendor-led test. The most common mistake was placing businesses in the wrong zip code. These tests point to something that many marketing teams don’t track. When AI systems like ChatGPT … Read more
Welcome to the Pulse of the Week: Image generation lands in AI overviews, Mueller weighs in on a plan to hide a homepage link, and Google sets an outer limit on how long a content-based canonical fix takes. Here you will find out what is important for you and your work. Google adds image generation … Read more
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads in Search, YouTube, and Discover. Additionally, advertisers using third-party AI tools must disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI and more … Read more
