Google Analytics has added a default “AI Assistant” channel group for traffic from recognized AI chatbot referrers, with Google citing ChatGPT, Gemini and Claude as examples. GA4 property owners no longer need to create custom channel groups with regex patterns to separate AI assistant visits from recommendations. Until now, all AI chatbot traffic ended up … Read more
Google is rolling out five updates to how links appear in its AI generative search experiences, including AI Mode and AI Overviews. The changes add, among other things, subscription labels and inline links in replies. Here is an example of what the changes will look like: Image source: Google Hema Budaraju, vice president of product … Read more
Alphabet reported first-quarter 2026 earnings, with Google Search & Other revenue rising 19% year-over-year to $60.4 billion. On the same day, Microsoft announced that Bing reached one billion monthly active users for the first time and search ad revenue increased 12%. Both companies had strong search quarters. But one line in Alphabet’s report tells a … Read more
