Google Pushes “Bounce Click” Explanation for AI Overview Traffic Loss

Google Pushes “Bounce Click” Explanation for AI Overview Traffic Loss

Liz Reid, head of Google search, said on Bloomberg’s Odd Lots podcast that AI overviews reduce “bounce clicks” from publisher sites, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Moderators Joe Weisenthal and Tracy Alloway asked how AI overviews impact publisher … Read more

Google Ads makes call recording standard for AI lead calls

Google Ads makes call recording standard for AI lead calls

Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more

Google may need to share search data with competitors

Google may need to share search data with competitors

The European Commission has submitted preliminary findings to Google and proposed measures to share search data with competing search engines, including AI chatbots, which are considered online search engines under the DMA, across the EU and EEA. Under the proposal, Google must share four categories of anonymized data on fair, reasonable and non-discriminatory (FRAND) terms. … Read more

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