Google Search Console Video indexing report gains video impressions overlay and sitemap filter

Google’s video indexing report within Google Search Console added some new improvements, including video impressions overlay and sitemap filter. Google announced this was done to “help you understand the performance of your videos on Google and identify possible areas of improvement.” What is the video indexing report. The video indexing report shows how many indexed … Read more

Google Optimize wants sunset this year

Google Optimize and Optimize 360 ​​will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, … Read more

Driving ROAS outside of Google and Microsoft

Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more

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