The loudest reactions after Google I/O 2026 were that search was replaced overnight. Google’s message went in the opposite direction, insisting that AI search still depends on the web and existing SEO fundamentals. The reality lies between these two positions, and the risk that most people mention is the wrong one. TechCrunch claimed: “Google Search … Read more
According to the Google Search Status Dashboard, Google has started rolling out the May 2026 core update Google also announced the launch of X through its Search Central account. The rollout can take up to two weeks. Today we released the May 2026 core update. Once the rollout is complete, we will update our rankings … Read more
Google Analytics has added a default “AI Assistant” channel group for traffic from recognized AI chatbot referrers, with Google citing ChatGPT, Gemini and Claude as examples. GA4 property owners no longer need to create custom channel groups with regex patterns to separate AI assistant visits from recommendations. Until now, all AI chatbot traffic ended up … Read more
