Google is introducing a new property type in Search Console called Platform Properties that allows you to monitor the performance of social media and video posts in Google Search and Discover. This feature supports platforms such as Instagram, TikTok, X and YouTube and is also available to creators who do not have their own website. … Read more
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. … Read more
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the … Read more
