Google Analytics has added a default “AI Assistant” channel group for traffic from recognized AI chatbot referrers, with Google citing ChatGPT, Gemini and Claude as examples. GA4 property owners no longer need to create custom channel groups with regex patterns to separate AI assistant visits from recommendations. Until now, all AI chatbot traffic ended up … Read more
Microsoft has rewrote the Bing Webmaster Guidelines to cover how content appears in both traditional search results and the AI responses generated by Copilot. The previous version focused on how Bing indexes and ranks websites. The recast extends this to Copilot and Grounding API results and treats “Grounding results and citations” as additional authorization results. … Read more
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. … Read more
