The European Commission has submitted preliminary findings to Google and proposed measures to share search data with competing search engines, including AI chatbots, which are considered online search engines under the DMA, across the EU and EEA. Under the proposal, Google must share four categories of anonymized data on fair, reasonable and non-discriminatory (FRAND) terms. … Read more
Welcome to Pulse of the Week: Updates impact what Google considers spam, what happens when you report it, and what agent search looks like in practice. Here you will find out what is important for you and your work. Google’s new spam policy aims to hijack back buttons Google has added back button hijacking to … Read more
According to the Google Search Status Dashboard, Google’s March core update rollout is complete. The dashboard was updated on April 8 at 6:12 a.m. PDT with the completion note: “The rollout was completed on April 8, 2026.” The update began at 2:00 a.m. PT on March 27, so the entire rollout lasted 12 days. That’s … Read more
