Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know that it feels like getting off a carousel a little too quickly. The neat lists of “best running shoes” or “mortgage rates in New York” that we’ve built our entire careers on? These fade. Now it’s a wall of text that … Read more
When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more
