In recent months, advertising on ChatGPT has meant getting an invite. A small group of brands had access. Everyone else waited. Self-service access is now open to all advertisers, and the dynamics that made early access valuable are already beginning to change. Key insights ChatGPT generated over $100 million in annual advertising revenue in its … Read more
Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know that it feels like getting off a carousel a little too quickly. The neat lists of “best running shoes” or “mortgage rates in New York” that we’ve built our entire careers on? These fade. Now it’s a wall of text that … Read more
