Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads in Search, YouTube, and Discover. Additionally, advertisers using third-party AI tools must disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI and more … Read more
In recent months, advertising on ChatGPT has meant getting an invite. A small group of brands had access. Everyone else waited. Self-service access is now open to all advertisers, and the dynamics that made early access valuable are already beginning to change. Key insights ChatGPT generated over $100 million in annual advertising revenue in its … Read more
Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more
