Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.
Google Ads makes call recording standard for AI lead calls
Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more
