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Google Ads makes call recording standard for AI lead calls

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Google Ads makes call recording standard for AI lead calls

Google Ads has enabled call recording by default for eligible call flows related to AI-qualified call leads, with exceptions for prior opt-outs and certain sensitive industries. A new Google support page describes the feature, which uses AI to evaluate phone calls instead of relying solely on call duration to count conversions. What has changed Previously, … Read more

SEO Vs. Web Developers: Who Should Lead Implementation?

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SEO Vs. Web Developers: Who Should Lead Implementation?

The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they focus on the appearance and stability of the site rather than its functionality. Developers and IT departments also don’t typically have ample time or … Read more

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