Liz Reid, head of Google search, said on Bloomberg’s Odd Lots podcast that AI overviews reduce “bounce clicks” from publisher sites, continuing an argument she has made in public appearances since last year. Reid appeared on the April 23 episode of Odd Lots. Moderators Joe Weisenthal and Tracy Alloway asked how AI overviews impact publisher … Read more
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model around and then stop thinking about it because why would you? After the launch, traffic dropped by 16% and never recovered. … Read more
As of April 2025, anonymized searches accounted for 46.77% of website traffic. This is data from before the introduction of AI Overviews. The queries are longer now and I suspect more queries are being anonymized. This number is slightly higher than our 2022 study on anonymized queries. However, that is the average. Some websites in … Read more
