Welcome to this week’s Pulse. The updates impact how you measure traffic from AI assistants, the impact structured data has on visibility, and how a major publisher plans for life after search. Here you will find out what is important for you and your work. Google Analytics adds a native AI Assistant channel Google Analytics … Read more
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics … Read more
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the … Read more
