GA4 tracks AI Assistant traffic, FAQ results disappeared

GA4 tracks AI Assistant traffic, FAQ results disappeared

Welcome to this week’s Pulse. The updates impact how you measure traffic from AI assistants, the impact structured data has on visibility, and how a major publisher plans for life after search. Here you will find out what is important for you and your work. Google Analytics adds a native AI Assistant channel Google Analytics … Read more

9 GA4 training courses to help confused marketers

9 GA4 training courses to help confused marketers

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics … Read more

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