Welcome to this week’s Pulse. The updates impact how you measure traffic from AI assistants, the impact structured data has on visibility, and how a major publisher plans for life after search. Here you will find out what is important for you and your work. Google Analytics adds a native AI Assistant channel Google Analytics … Read more
Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what … Read more
Google has released a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it. Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (EEAT). Google advises creators looking to succeed … Read more
