Self-Promotion Content Works – Until It Backfires (AI SEO Experiment)

Self-Promotion Content Works – Until It Backfires (AI SEO Experiment)

When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of just looking at overall brand mentions, I looked at places where a particular AI assistant didn’t mention the brand at all when answering a specific query during the period February 7-12. After the first pages went … Read more

Google Did a Cookie-Free Experiment. Should the Results Matter to You?

Google Did a Cookie-Free Experiment.  Should the Results Matter to You?

Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what … Read more

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