When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of just looking at overall brand mentions, I looked at places where a particular AI assistant didn’t mention the brand at all when answering a specific query during the period February 7-12. After the first pages went … Read more
OpenAI’s ChatGPT introduced a way to automatically create content but plans to introduce a watermarking feature to make it easy to detect are making some people nervous. This is how ChatGPT watermarking works and why there may be a way to defeat it. ChatGPT is an incredible tool that online publishers, affiliates and SEOs simultaneously … Read more
When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “feeling lucky,” that is.) You enter a … Read more
