Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to ads in Search, YouTube, and Discover. Additionally, advertisers using third-party AI tools must disclose when AI was used to create or edit an ad. For advertisers, the change is less about adopting AI and more … Read more
When self-promotional content worked The clearest result came from Ahrefs Evolve, our new SEO & AEO conference. Instead of just looking at overall brand mentions, I looked at places where a particular AI assistant didn’t mention the brand at all when answering a specific query during the period February 7-12. After the first pages went … Read more
Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s asking a handful of writers for a special edition of her newsletter, The Work Shift. The assumption was supported by data showing that entrepreneurship on LinkedIn has increased by almost 70% compared to last year, more than six in ten of … Read more
