Look outside of your team for great content marketing

Outside voices can improve your content marketing. British soccer star Marcus Rashford, for example, is helping Aldi UK to spread the holiday mood. Gen Z’s UGC makes Abercrombie & Fitch a hit on TikTok. And a new study from Semrush shows one way to get better content from outsourced talent. Aldi UK makes Christmas great … Read more

3 cool content campaigns that tackle hot (and warm) topics

A city in the Arctic Circle starts an Olympic bid and hopes it doesn’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health conscious visits to popular hotspots. Finland’s coldest city is kicking off a hot bid for the 2032 Summer Olympics The arctic … Read more

Will inbound marketing and content marketing still be different in 2021?

For the first time in a long time, I was asked what the difference between inbound marketing and content marketing is. My answer wasn’t as timely as it could have been, so I did a little research. Meet friends, it’s been a hot minute since we talked about inbound marketing. Pretty much 10 years ago, … Read more