Try these tools to create content that works for search engines and audiences

Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more

How To Go In-depth With Keyword Research: Go-To Tools & Techniques

What are real customers looking for? Seems like an easy question doesn’t it? But once you start digging into research and data things get mixed up. A word or phrase may be searched for frequently, but that fact alone doesn’t mean that these are your customers. When you also consider voice search and intent, the … Read more

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