We began this study by analyzing 6 million URLs and found that schema markup is much more common on AI-cited pages than on pages that are not. AI-cited pages were almost three times more likely to have JSON-LD than uncited pages. This is a big gap and the kind of statistic that gets shared in … Read more
Google is rolling out five updates to how links appear in its AI generative search experiences, including AI Mode and AI Overviews. The changes add, among other things, subscription labels and inline links in replies. Here is an example of what the changes will look like: Image source: Google Hema Budaraju, vice president of product … Read more
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving … Read more
