Google is rolling out five updates to how links appear in its AI generative search experiences, including AI Mode and AI Overviews. The changes add, among other things, subscription labels and inline links in replies. Here is an example of what the changes will look like: Image source: Google Hema Budaraju, vice president of product … Read more
Welcome to Pulse of the Week: Updates affect how deep links appear in your snippets, how your robots.txt is parsed, how agent features work in search, and how EU data sharing rules apply to AI chatbots. Here you will find out what is important for you and your work. Google lists best practices for additional … Read more
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. … Read more
