Apple could be building an ad network for live TV

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in … Read more

How to stop wasting brand search spend

What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for … Read more

GA4 now has an enhanced measurement option for form interactions

Google has added an enhanced measurement option for form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gene marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be … Read more

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