Google updates misrepresentation policy with info on building trust

Google has updated its misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will … Read more

Google fixes Google News indexing bug

Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. the update Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no … Read more

New test adds links to keywords

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers to a YouTube search results page while still playing the video they were originally watching. … Read more

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