3 Top Content Marketing Challenges in Manufacturing [Research]

The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most frequently cited challenges: aligning sales … Read more

A viral (food) report, an “ugly” content gift, and an email treat

This week Instacart cracks the content jackpot with a new annual report. Adobe helps subscribers get ugly. And a small chocolate shop curates a newsletter that delivers sweet treats. Instacart provides data on food trends – and examines what the numbers mean for 2021 Are viral food trends jumping from social media platforms into the … Read more

Hot takes on 3 content gifts from LinkedIn, Lifetime and Peloton

LinkedIn offers creatives the gift of streamlined live video and newsletter creation. Lifetime spoils viewers with an Olay-sponsored mini-episode starring Monique Coleman. And a Peloton employee gives the company a season in the spotlight. LinkedIn is expanding creator mode functions for videos and newsletters LinkedIn is expanding its new creator functions to include live videos … Read more