If the customer is always right, your tech should be too

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the … Read more

Accelerate customer journey automation with this CDP roadmap

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggled to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving … Read more

A 4-Step Customer Journey Map Process for Better Content Results [Template]

Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more

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