Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the … Read more

What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more

Want To Really Win Over Your Audience? Be Their Accountability Partner

It happens every Jan. 1. People set goals for the new year – and most stop working to achieve them within a month. The same thing happens after webinars, conferences, how-to articles, goal-focused podcasts, or motivational videos. People feel inspired to do something. As with New Year’s resolutions, people get hyped up and may take … Read more

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