Why Internal Customers Will Kill Your Content Strategy

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more

We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]

One of my favorite quotes comes from Henry Miller’s Big Sur and the Oranges of Hieronymus Bosch, a memoir about his time in the California location he loved. “If we are always arriving and departing, it is also true that we are eternally anchored,” he wrote. “One’s destination is never a place, but rather a … Read more

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

I don’t play golf. But one thing intrigues me about the game: The entire goal is to play the least. think about it The winner is the person who swings their clubs the fewest times. A smart content marketing approach should work in a similar way. My clients often tell me they feel the content … Read more

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