YouTube Confirms Shorts Views Don’t Count For Monetization

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to monetize and earn revenue from videos, though not everyone is eligible to join it. Among other criteria, acceptance into the YPP requires 4,000 valid public … Read more

Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]

The pandemic has caused organizations (finally) to worry about building a strategic content development function. As a result, I see more and more content marketing executives faced with the challenge of solving how content flows through the company. It is important that companies finally learn what it means to act like a media company. It … Read more