Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it won’t happen, said John Mueller from the Google Search team. No more core updates this year. John Mueller … Read more
Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more
