Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to understand the best way to proceed. But many people erroneously equate “best” with “infallible” or “in every circumstance.” That’s not the best thinking for best practices. But some best … Read more
Google will pause ads on its properties and networks globally for advertisers based in Russia, the company announced Thursday. This means that advertisers based in Russia can not run Google ads targeting Russia-based users or anywhere else in the world. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
