YouTube lifts some restrictions for mastheads ads

Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated … Read more

Google Chrome’s Topics API test going public July 1

“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers … Read more