This Is Why No One Uses Your Content [Rose-Colored Glasses]

“Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t acted on. This signal amplification bias (as psychologists call it) explains how most miscommunication happens. People routinely fail to realize how little they actually communicate to their colleagues. … Read more

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more

Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]

A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more

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