Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running. You don’t think about how you work as long as marketing efforts progress. Unspoken rules and unwritten assumptions govern how things are done. Sometimes, the proverbial check-engine light comes on. You stop for a minute, make … Read more