3 Agile Fixes To Keep Your Marketing Operations Humming

Marketing processes act like your car’s engine. If you neglect them long enough, they sputter and eventually stop running. You don’t think about how you work as long as marketing efforts progress. Unspoken rules and unwritten assumptions govern how things are done. Sometimes, the proverbial check-engine light comes on. You stop for a minute, make … Read more

Content Operations Framework: How To Build One

More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities. You must get your arms around: Who is involved (and, I mean, every who) in content creation How content is created What content is created by whom Where content … Read more