This is part one of a three-part series on how HubSpot has changed with AI. Part two covers how we grow with Agent-first GTM. Part three looks at how we operate as an AI-first company.
Build
What we build with Starter Story
We have big news: HubSpot Media is acquiring Starter Story, one of the most trusted and popular media brands in entrepreneurship. If you’ve spent any time in the world of bootstrapping companies, online startups, or the indie startup community, you already know what Starter Story is. But if this is your first acquaintance, buckle up … Read more
Build a winning marketing attribution framework
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of … Read more
