Taylor Borden, an editor at LinkedIn, emailed me last week with a question she’s asking a handful of writers for a special edition of her newsletter, The Work Shift. The assumption was supported by data showing that entrepreneurship on LinkedIn has increased by almost 70% compared to last year, more than six in ten of … Read more
I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of … Read more
