This Is Why No One Uses Your Content [Rose-Colored Glasses]

“Isn’t it obvious?” How many times have you asked this? That phrase often comes out when you realize some request or suggestion you thought you conveyed wasn’t acted on. This signal amplification bias (as psychologists call it) explains how most miscommunication happens. People routinely fail to realize how little they actually communicate to their colleagues. … Read more

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more

What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]

Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more

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