Want To Really Win Over Your Audience? Be Their Accountability Partner

It happens every Jan. 1. People set goals for the new year – and most stop working to achieve them within a month. The same thing happens after webinars, conferences, how-to articles, goal-focused podcasts, or motivational videos. People feel inspired to do something. As with New Year’s resolutions, people get hyped up and may take … Read more

Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of ​​launching a digital platform that would allow easy access to facts. All they needed, … Read more