Look outside of your team for great content marketing

Outside voices can improve your content marketing. British soccer star Marcus Rashford, for example, is helping Aldi UK to spread the holiday mood. Gen Z’s UGC makes Abercrombie & Fitch a hit on TikTok. And a new study from Semrush shows one way to get better content from outsourced talent. Aldi UK makes Christmas great … Read more

3 hot takes: bring joy to faces, feathers in steps and butts in bucket seats

Walmart wants to spark joy that is written on its customers’ faces. Xero Shoes is putting its minimalism message on a solid foundation, and a RV company is upgrading its content to enable local adventure. Read our hot takes. Continue reading → The post 3 Hot Takes: Putting Joy on Faces, Springs in Steps and … Read more

3 cool content campaigns that tackle hot (and warm) topics

A city in the Arctic Circle starts an Olympic bid and hopes it doesn’t win. The North Face aims to melt hearts with stories of outdoor adventures. And Lonely Planet helps travelers plan health conscious visits to popular hotspots. Finland’s coldest city is kicking off a hot bid for the 2032 Summer Olympics The arctic … Read more