Accelerate customer journey automation with this CDP roadmap

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggled to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving … Read more

A 4-Step Customer Journey Map Process for Better Content Results [Template]

Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more

What is the buyer’s journey? How to Create Content for Every Stage

People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to consider your product. So unless you’re creating content that … Read more

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