For Better Content Marketing, Listen First, Create Last

I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more

How to Create a Landing Page

It may be hard to believe, but 23 percent of small businesses still don’t have a website — largely because of a lack of funds and knowledge. But the truth is you might not even need a website when you’re first starting out. Instead, a simple but effective landing page can do the trick. A … Read more

If You Want To Create Exceptional Content, Limit Your Options

Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more