Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post is not an ultimate guide to Google … Read more
Google has added an enhanced measurement option for form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gene marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be … Read more
