In recent months, advertising on ChatGPT has meant getting an invite. A small group of brands had access. Everyone else waited. Self-service access is now open to all advertisers, and the dynamics that made early access valuable are already beginning to change. Key insights ChatGPT generated over $100 million in annual advertising revenue in its … Read more
Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights: Marketers reduce reliance on search advertising Gartner’s survey announcement reveals some … Read more
You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more
